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Global marketing 7e editie is een boek van svend hollensen uitgegeven bij pearson education limited. Pearson global marketing 7th edition pdf ebook, 7e. During that time, borders have become ever more transient and this. Solomon, professor of marketing, haub school of business, saint josephs university, usa, and professor of consumer behaviour, university of manchester, uk the best textbook on global marketing i have come across. This book offers a truly global approach with cases and exhibits from all parts of the world, including europe, the middle east, africa, the far east, north. Drawing on an incomparable breadth of worldwide examples, svend hollensen not solely demonstrates how international advertising works, but in addition how it pertains to actual selections across the world. About the authorsvend hollensen is associate professor of international marketing at the university of southern denmark and has worked as a marketing consultant for several international companies and organisations.

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